John Santeler

Exhibitor Show 2010

John Santeler — Thu, 14 Jan 2010 13:34:42 -0800

The World Conference and Exhibitor for Trade Show and Corporate Event Marketers
Tuesday March 16 3:45 PM - 5:15 PM
Session: T601
Mandalay Bay Convention Center Las, Vegas

Learning Track: Exhibits & Experiences
Overcoming the Biggest Obstacles to Creating Experiences that Work—Strategically and Financially

EXHIBITOR 2010 is the 22nd annual educational conference and exhibition for exhibit and event marketers.

Sponsored by Exhibitor Media Group, this event is corporate America's top choice for serious education, hands-on training, new product launches, career networking, and special access to industry experts and thought leaders.

It also includes the country's largest exhibition of trade show ...

Public Speaking

John Santeler — Fri, 25 Jul 2008 10:56:24 -0700

TS2 – Total Solutions Marketing for the Exhibit & Event Professional
July 28-31
Pennsylvania Convention Center, Philadelphia, PA

Here is your chance to work with John in an experiential environment! Don’t miss John’s hands on experiential sessions.

Sign up at: http://www.johnsanteler.com/TS2

TS2 2008, Total Solutions Marketing for the Exhibit & Event Professional, will be held Monday, July 28 – Thursday, July 31, 2008 at the Pennsylvania Convention Center in Philadelphia, PA. TS2 is your one-stop shop for leading-edge ideas, technology and innovations in face-to-face (trade show and events), interactive/online, advertising/promotional and direct mail marketing solutions.

TS2 is the only ...

The X Factors to Experiential Marketing Success: An Introduction

John Santeler — Thu, 01 May 2008 12:27:27 -0700

The concept of giving your target audience, consumer or business, an immersive brand experience is the ultimate way to develop true brand loyalty. But creating a successful experience requires focused attention to the details on multiple fronts. I refer to these details as the “X-Factors” — 6 factors, which ultimately define the difference between success and failure in making a lasting audience connection.

By following the six-step X-Factor method you’re able to systematically assess and design targeted, relevant customer experiences and create lasting brand impact.

X-Factor 1: Qualify Your Audience.
… making audience demographics and psychographics ...