John Santeler

Public Speaking

John Santeler — Fri, 25 Jul 2008 10:56:24 -0700

TS2 – Total Solutions Marketing for the Exhibit & Event Professional
July 28-31
Pennsylvania Convention Center, Philadelphia, PA

Here is your chance to work with John in an experiential environment! Don’t miss John’s hands on experiential sessions.

Sign up at: http://www.johnsanteler.com/TS2

TS2 2008, Total Solutions Marketing for the Exhibit & Event Professional, will be held Monday, July 28 – Thursday, July 31, 2008 at the Pennsylvania Convention Center in Philadelphia, PA. TS2 is your one-stop shop for leading-edge ideas, technology and innovations in face-to-face (trade show and events), interactive/online, advertising/promotional and direct mail marketing solutions.

TS2 is the only ...

The X Factors to Experiential Marketing Success: An Introduction

John Santeler — Thu, 01 May 2008 12:27:27 -0700

The concept of giving your target audience, consumer or business, an immersive brand experience is the ultimate way to develop true brand loyalty. But creating a successful experience requires focused attention to the details on multiple fronts. I refer to these details as the “X-Factors” — 6 factors, which ultimately define the difference between success and failure in making a lasting audience connection.

By following the six-step X-Factor method you’re able to systematically assess and design targeted, relevant customer experiences and create lasting brand impact.

X-Factor 1: Qualify Your Audience.
… making audience demographics and psychographics ...